Dr. Kim Longfield is a Global Health and Research Specialist. She partners with organizations to improve measurement and stakeholder engagement, and develop strategic communications backed by evidence. Prior to consulting, Kim served as Director of Strategic Research and Evaluation at Population Services International, a global health nonprofit with $600 million in annual revenues and offices in more than 60 countries around the world. She led the organization’s evaluation agenda to answer questions of strategic importance, including the impact, effectiveness, cost-effectiveness, scale, and quality of social marketing programs. Kim’s work has been used to develop, monitor, and evaluate programs, analyze health markets, and advocate for standard measures across organizations. She is the author of more than 40 publications and has worked in social marketing and social franchising, behavior change, HIV/AIDS, reproductive health and family planning, maternal health, child health, malaria, tuberculosis, and non-communicable diseases. Kim has a PhD in Sociology and International Health and a MPH in International Health/Health Communication and Education, both from the Tulane University.